Digha Nikaya (Coleção dos Discursos Longos) 2:274
SUJATOdhammavitakko loke piyarūpaṁ sātarūpaṁ, etthesā taṇhā uppajjamānā uppajjati, ettha nivisamānā nivisati.
thoughts about ideas in the world seem nice and pleasant, and it is there that craving arises and settles.